- When purchasing agricultural technology, Polish cash crop producers appear to be very price-sensitive. In addition, stable technology and problem-free handling are also important to them.
- Farmers place importance on high-performance technology, for it enables processing measures at a time favourable for arable farming. Intensive stubble cultivation serves for weed and disease regulation and for preventing resistance to herbicides.
- Cash crop producers want new technology for improved machine control. Mechanical weed control plays a major role in crop protection for them.
When making new purchases, Polish cash crop producers not only pay close attention to the purchase price and spare parts prices; stable implements and machines are also important to them. Over 90 percent of the responses in each case of the cash crop producers surveyed in Poland emphasise this. Due to growing areas and working widths, the requirements for the durability of technology are demanding. Furthermore, implements and machines that can be adjusted and used easily and without problems and are maintenance-friendly are also important to farmers.
The survey also shows that there is a great need among Polish cash crop producers for an objective evaluation of the product quality before purchasing. Over 70 percent of those surveyed obtain information in advance on the quality of the machines or implements they are interested in with the aid of test results. Quality tests therefore are both used for product differentiation and are an important criterion for the purchasing decision.
For two-thirds of those surveyed, the manufacturer's brand and the local proximity to the dealer are important aspects that also influence the purchase. The brand has a strong orienting function on the agricultural technology market for cash crop producers. It gives a promise of quality to farmers and reduces the perceived risk when making a purchase. A dealer with a location near the farmer's farming operation ensures that fast service is provided when necessary.